The
Curlit
Story
Welcome to Curlit, your go-to destination for high-quality hair products specifically tailored for curly and wavy hair. Founded by Alya Othman, a dedicated entrepreneur with a profound understanding of the unique needs of textured hair, Curlit was born from a personal quest to find effective products. After facing challenges in finding affordable, effective products for her own curly hair, Alya recognized that many existing products fell short of meeting the needs of curly and wavy hair types. This realization inspired her to create a brand that offers top-tier, results-driven products at an accessible price point.
At Curlit, we believe that every curl and wave deserves exceptional care. Our carefully curated range of hair products is designed to hydrate, define, and maintain the beauty of your natural texture. Whether you have loose waves or tight curls, our products enhance and celebrate your unique hair type, ensuring you feel confident, comfortable, and empowered every day. Our mission is to make professional-grade curly hair care accessible to everyone, without compromising on quality or affordability. Join us on our journey to embrace the curls and waves you were born with—because healthy, beautiful hair is for everyone!
About
our
products
Our products’ high-quality ingredients provide curly and wavy hair with the frizz-free, vegan solution it deserves, no matter your hair’s condition.
Each ingredient is carefully measured to ensure your hair receives a healthy boost.
Our..Philosophy
Our..Philosophy
Mission
Life is complicated enough. Your hair care routine shouldn’t be. Curlit simplifies your routine with fewer steps, more nutrients, and healthier results.
Vision
To become the leading hair care brand in North America, providing effective
solutions for every gender, age, and style.
We promise to be just as kind to the planet as we are to your hair.
Protection
We promise to keep our formula simple and straightforward, with efficient ingredients 100% verified to be free from pesticides and heavy metals, nourishing for your hair and soul.
Quality
Diversity
Empowerment
Our Goals
In today’s world, unrealistic beauty standards can erode our self-esteem, causing us to overlook the inherent natural beauty within each of us. At Curlit, we celebrate and embrace our unique differences. When you feel confident in your own skin and hair, you unlock limitless possibilities. This confidence empowers you to make life-altering decisions, stand firm in your convictions, and take calculated risks that lead to a more fulfilling life.
Hair care is not exclusive to women; men should also prioritize their hair health to achieve vibrant, healthy-looking curls. While the fundamental hair care routine for men closely resembles that for women, there are some nuanced differences. By establishing a consistent hair care regimen, you can maintain your hairstyle’s longevity and ensure it looks its absolute best.